When the law firm of Lee & Kaufman took the plunge and moved to their own building, they felt it was time to make a change in their branding as well. They knew their identity should better reflect the energy and optimism of an up and coming practice, and they wanted to have a strong public presence on their building. The architect recommended FreeAssociates.
We redesigned their brand around a sense of cohesive organization that spoke to their professionalism, while using bold color in their mark to create impact and let their clients know this was not just another law firm.
We announced the refreshed brand identity with a New Year’s mailing that showed off the building and their new logo, and positioned them for this exciting new phase of their business.